![]() ![]() It is a CSR program for employees who have shown extraordinary initiative, integrity, and commitment to the company. In line with the company’s social missions, Unilever creates an internal CSR program called Unilever Heroes. It leads fast-moving consumer goods and many of these brands have long-standing, strong social missions, including Lifebuoy’s drive to promote hygiene through hand washing with soap, and Dove’s campaign for real beauty. The company has 400 brands worldwide focusing on health and well-being and its products are sold in over 190 countries. ![]() The present paper discusses Employee-Company (E-C) Identification in Heroes program at Unilever Company. They see the street as a public place and their mindset is that they also own the best place. Interestingly, the study concludes that graffiti writing is a show of declaring the graffiti writers’ concept of “we own this place” or a claim of ownership of a public place. The classification of the corpus of the study is data-driven, based on the semantic content of the graffiti. Graffiti is not only the sound of the marginalized or neglected youth who renegotiate existing power relations of life, love, rights, concerns, and duties, but also can be an expression of the challenges, concerns, attitudes and dominant semiotics of today's youth. The themes of the graffiti writers pertain to personal feelings of love, religion, humor, sport, social /anti-social and national graffiti. There were 80 graffiti pictures collected from the streets of Dammam City, mostly suburb areas and 15 graffiti writers were interviewed. The study used qualitative – textual-thematic analysis and descriptive research design. The present study approaches the graffiti from a semiotic and sociolinguistic perspective as a voice inscription of the local community of Dammam city youth in the Kingdom of Saudi Arabia (how they picture their voices in their landscape). ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |